Advertising
GoPhillyGo
GoPhillyGo is a software mapping project from the Philadelphia-area nonprofit Clean Air Council. The app enables the user to get real-time directions to anywhere without a care within a 30-mile radius of downtown Philadelphia.
Initially helped write and place print ads. Clean Air Council then asked to focus attention on pay-per-click ads in May 2016.
Provided the client real and specific results in ad analytics. These reports proved invaluable in extending funding from grant sponsors.
Banner Ads
Client needed to meet a goal of 1,000 Android app downloads in less than a year to secure continued funding.
Collaborated with graphic designer to produce several banner ad concepts.
Placed ads and monitored small budget with Google AdWords.
Client met download goal. Most acquisitions came from these Google AdWords campaigns.
YouTube Ads
Used Google AdWords to supplement app download campaign and bring awareness to client’s YouTube channel.
Wrote ad script for voice talent to use.
Facebook Ads
Conceptualized fully realized Facebook ad campaigns both to bring traffic to client’s website and provide strategic engagement.
Spit tested ad copy to obtain optimal results.
Efforts resulted in more than 34,000 website visits.
Sometimes called to write and place ads at the last minute, on long weekends and holiday weekends.
Print Ads
Collaborated with graphic designer for awareness campaign. Brainstormed to refine ad copy.
Contacted local sustainability magazines for placement like Grid Magazine, a magazine popular with the app’s target of young urbanist professionals, beginning in 2015.
Negotiated multiple buys with lowest price per multiple months’ placements.
Out-Of-Home Ads
Complemented print awareness campaign with OOH advertisement placing.
Contacted partner for SEPTA advertising placement to place ads on trains, buses and station billboard spaces.
Renegotiated large portion of contract after all SEPTA regional rail trains were temporarily taken out of circulation for repairs in Summer 2016.